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Banco Macro to present “Ernest,” its new advertising campaign


Banco Macro to present "Ernest," its new advertising campaign

Buenos Aires, September 10th, 2013. Banco Macro will be presenting its new advertising campaign entitled "Ernest" and aimed at communicating the benefits of the entity´s personal loans. TBWA is the agency in charge of conducting the campaign, its first commercial being presented today.

Banco Macro will be introducing us to Ernest, the man who writes the small print. This character, who is a real expert, is meant to communicate the benefits of the personal loans offered by the entity, which are not only convenient, but also very transparent.

Within the framework of an advertising campaign which includes messages for all of the media, Banco Macro will be introducing us to Ernest by means of messages on the streets, the print media, the radio, the Internet, and two television commercials to be shown soon.

Milagro Medrano
Institutional Relations Manager


IR Contact

Phone: (5411) 5222 6682
E-mail: investorelations@macro.com.ar

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