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Banco Macro reaffirms its commitment towards the community


Banco Macro reaffirms its commitment towards the community

Buenos Aires, November 12, 2013. Banco Macro supports four Argentine families in the challenge of making their dream come true, in the frame of the second season of the Latin American Extreme Makeover Home Edition, the prize-awarded TV program that has already re-built twenty homes in the region with the commitment of providing a new reality to the families dwelling in such homes.

The program will be hosted by Andy Kusnetzoff under the original production of Turner Broadcasting System, and will be aired by cable channel: INFINITO starting on November 16, 2013. Additionally, Argentine episodes will be aired by TELEFE starting next November 12.

Participation in this project reinforces the values that Banco Macro promotes both internally and towards the community. "We are aware of the direct and indirect impact that we have as a banking and financial institution in the community where we operate, thus, we are involved not only in the economic value that we generate, but also in community oriented and environmental values" stated Milagro Medrano, Institutional Relations Manager, and she added: "in furtherance of the goal of attaining sustainability on a federal level we work in furtherance of Corporate Responsibility associated to our every day actions".

The purpose of the Extreme Makeover Home Edition is to reward a family who, facing hardships, has not yielded to adversity and faces such difficulties conducting some kind of community oriented social activity. In this case the episodes will be dedicated to providing assistance to families who have been affected by natural catastrophes and families enduring health problems, in districts throughout the Province of Buenos Aires (La Plata, Moreno, Ituzaingó, Monte Grande and Haedo).

Banco Macro shall provide support such families by donating a space within the home for the purpose that such family may conduct an entrepreneurship of their own that may generate higher income and improve their quality of life.

Banco Macro, a Bank that is Close to You ("un Banco Cerca"), so close to the people that it will be currently helping Argentine families to make their dream come true.

Description:

• Airing begins Tuesday November 12, 2013 at 11.15 pm by TELEFE / Saturday November 16, at 7.00 pm by INFINITO.
• This is the first time this program will be aired in free-view TV channels in Argentina.
• The program includes a total of 10 episodes, one for each home (8 in Argentina and 2 in Chile), the whole show aired partly in 2013 and partly in 2014.
• The program will be hosted by Andy Kusnetzoff together with the prestigious Colombian journalist Sonia Velázquez, the Argentine architect Leo Di Consoli and art-gallery owner Fernando Entin.
• The TV program will be aired from November 2013 thru March 2014.

Milagro Medrano
Institutional Relations Manager


IR Contact

Phone: (5411) 5222 6682
E-mail: investorelations@macro.com.ar

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