Banco Macro - Investor Relations Mobile

Banco Macro conducts a financial education initiative for senior citizens in the City of La Plata


Banco Macro conducts a financial education initiative for senior citizens in the City of La Plata

La Plata, June 5, 2014. Banco Macro conducts a financial education initiative for senior citizens in the City of La Plata. The purpose of this training initiative is to contribute to the financial education of, and to provide ATM channel literacy to, the elderly.

A team of pedagogical tutors of Banco Macro will be providing guidance to senior citizens at the Bank’s branches.

Such education initiative will be conducted from June 5 to September 1, 2014 from 10 am to 3 pm at the branch of Banco Macro located at Avenida 7, N° 1207, La Plata.

The purpose shall be to guide the elderly from the time they come into the bank to collect their pensions, training and counseling them in the use of ATMs and debit cards, so as to provide them with easier and safer tools.

The counseling shall be provided by means of tablets simulating ATM’s screens and handing over supporting explanatory printed material.

Tutors will not be requesting for any personal data or passwords, counseling shall only be provided on a simulation basis inside the branches.

This initiative is part of a series of actions launched at fostering the use of the Bank´s alternative channels by senior citizens and is supplemented by other actions of Banco Macro addressed at promoting financial education as the web site www.macroconlosabuelos.com.ar, the education Mini-branch that has already gone around three provinces and the journal "Financial Adventures" for the youngest members of the family.

"In Banco Macro we are aware of the need to provide senior citizens with tools that will allow them to conduct banking operations through alternative channels, becoming friendlier with technology and generating an improvement in their life quality" stated Milagro Medrano, Institutional Relations Manager.

Milagro Medrano
Institutional Relations Manager


IR Contact

Phone: (5411) 5222 6682
E-mail: investorelations@macro.com.ar

Click here to see the web version